Loto: Gothic, Redneck, Unemployed

June 06, 2018Filed under Print and Recreation, Leisure, Sports
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When somebody becomes a millionaire, it doesn’t take long for some very strange ‘close friends’ and ‘distant relatives’ to suddenly appear. We show this lottery winners insight by using the typical photography that Loto takes of its winners. But here, it's crowded with the strangest close relatives that our winners had probably never seen before. They come dressed up like the winner to pretend they are relatives and therefore the winner suddenly discovers he has a ‘new family’.

New wealth, new family

Advertising Agency:Y&R Santiago, Chile
Executive Creative Directors:Alvaro Becker, Francisco Cavada
Head Of Art:Emerson Navarrete
Creative Director:Mauricio Muñoz
Art Director:Mauricio Muñoz, Matías Cabrera
Copywriters:Cristian Montegu, Matías Anríquez
Photographer:Juan Velasquez
Retoucher:Masai Art Company
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