As of now, thanks to Little Big Change, your babies will have nothing but their own crap in their diapers. As a new entrant to the market, the brand is revolutionizing the diaper sector by guaranteeing them 100% healthy, available by subscription and at a very healthy price. The new brand collaborated with the agency Buzzman, to create this concept of “diapers that have things to say” and to imagine the 100% web launch campaign and guaranteed 0% chlorine, perfume, and toxic products. It seems that in some diapers, there is chlorine, perfume, paraben … too many harmful and irritating products for your baby’s small bottoms. And that’s why Little Big Change only has two words to say to you with their very first, healthy and available by subscription diapers: no more compromise between efficiency and the health of your baby. All remain dry without any risk! And who better than the babies themselves to carry the word? That’s what Buzzman imagined, by proposing to put words on the diapers, then, through a punch film of 1’20, to allow the babies to denounce themselves the ingredients, to forcefully demand a real healthy alternative! Silkscreened diapers that parents can find delivered home thanks to the subscription system and create sentences through the day by changing their baby. Guaranteed 100% Instagram friendly! The brand, the film and the site has been launched on June in France, and has been supported by a broad social media plan. Big evils, great remedies!