Life Institute: Predator vs. Predator

June 15, 2018Filed under Film and Public Interest, NGO

After 70 years of the last recorded case, Brazil is again facing a yellow fever outbreak, and Brazilians no longer know how to handle the spread of the disease. Yellow fever is spread by mosquitoes, but people think monkeys are responsible. Because of this, many Brazilians started killing the monkeys, even endangered species, thinking this would help fight the disease. To scare the monkeys away from humans, we used the help of the most unexpected ally: the black hawk-eagle, their natural predator.

Advertising Agency:Master, Curitiba, Brazil
Creative Director:Felippe Motta
Art Directors:Rafael Guth, Pesly Krieger
Copywriters:Lucas Borba, Bruno Trindade
Illustrator:Guilherme Match
Photographer:Fernando Ziviani
Additional Credits:Cuka Filmes, Jamute
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