
Educating the population about condom usage on their sexual intercourse has became each day more important. However, in Brazil and in other countries around the world, there's a common saying stating that “Sex with a condom is like eating candy with the wrapper on” - an old perception that harms the STD prevention investment made by brands and government.
Advertising Agency:BETC, São Paulo, Brazil
Chief Creative Officer:Erh Ray
Creatives:Rodolfo Barreto, Daniel Schiavon, Alexandre Ravagnani, Chico Lucas, Américo Vizer, Fillipe Abreu, Gustavo Guives, José Pedro Bortolini, Vitor Prado
Creative Project Management:Gabriela Muller
Brand:Daniela Keller, Luana Gregório
Business:Daniela Keller, Luana Gregório
Communications:Camila Nakagawa
Pr:Camila Nakagawa
Strategy:Renata Bokel, Utymo Oliveira, Paula Lins
Channels:Carlinha Gagliardi, Felippe Sobrinho, Ruy Neto, Artur Martins, Herlan Honorato
Engagement:Carlinha Gagliardi, Felippe Sobrinho, Ruy Neto, Artur Martins, Herlan Honorato
Production:Mariane Goebel, Anna Ferraz, Julia Padovan, Daniela Nammur
Graphic Production:Gilmar Souza, Carlos Valeriano, Robson DeVitto, Plínio Junior, Márcio Brusaferro
Production Company:Corazon Filmes
Director:Premier King
Motion Producer:Tiago Hasegawa
Audio Production:Cabaret Studio
Client Approval:Guilherme Nogueira, Paula Neves, Juliana Rufino
Chief Creative Officer:Erh Ray
Creatives:Rodolfo Barreto, Daniel Schiavon, Alexandre Ravagnani, Chico Lucas, Américo Vizer, Fillipe Abreu, Gustavo Guives, José Pedro Bortolini, Vitor Prado
Creative Project Management:Gabriela Muller
Brand:Daniela Keller, Luana Gregório
Business:Daniela Keller, Luana Gregório
Communications:Camila Nakagawa
Pr:Camila Nakagawa
Strategy:Renata Bokel, Utymo Oliveira, Paula Lins
Channels:Carlinha Gagliardi, Felippe Sobrinho, Ruy Neto, Artur Martins, Herlan Honorato
Engagement:Carlinha Gagliardi, Felippe Sobrinho, Ruy Neto, Artur Martins, Herlan Honorato
Production:Mariane Goebel, Anna Ferraz, Julia Padovan, Daniela Nammur
Graphic Production:Gilmar Souza, Carlos Valeriano, Robson DeVitto, Plínio Junior, Márcio Brusaferro
Production Company:Corazon Filmes
Director:Premier King
Motion Producer:Tiago Hasegawa
Audio Production:Cabaret Studio
Client Approval:Guilherme Nogueira, Paula Neves, Juliana Rufino