InMedica: Elephants

June 08, 2018Filed under Print and Health, Beauty

One of the specialties of InMedica clinic are gastroenterological tests and treatment. However, people are not aware about it and we want to change this. Instead of portraying separate doctors in ads or putting announcements about medical tests available in our clinic we decided to focus on raising awareness to cut through the clutter of all-similar-looking medical clinics.

It’s a fresh campaign, so it’s too early to evaluate results. Number of patients calls to register for the tests is increasing, but probably the biggest achievement is that InMedica clinic awareness is starting to increase.

Gastroenterological tests and treatment in a humour type of appeal.

Advertising Agency:Not Perfect | Y&R, Vilnius, Lithuania
Creative Director:Marius Lukosius
Art Director:Viktorija Rumiancevaite
Copywriter:Rokas Eltermanas
Photographer:Gintarė Užtupytė
Postproduction:Rimantas Sablinskas
Cgi Artist:Andrius Kirvela
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