The campaign shows female versions of some of the most iconic billionaires to make the point that, if they were born women, their companies may have never seen the light of the day and they would have ended up being clients of their competitors. This has nothing to do with their capabilities. It's due to the fact that female entrepreneurs receive less funds, loans and government grants than their male counterparts.
Vp Creative Director:Claudio Lima
Executive Creative Director:Félix Del Valle
Creative Director:Eduardo Doss
Art Director:João Alexandre, Guga Bittencourt
Copywriter:Guilherme Moreira, Marcos Botelho, Phylippe Moura
Additional Credits:Juliana Fernandes, Betania Aragão, Francini Santiago