Desperados: Watt The Frequency

June 28, 2018Filed under Media and Alcoholic Drinks

Desperados, HEINEKEN’S tequila flavored beer brand, again pushed the boundaries of wild experimentation in music by teaming up with KiNK, legendary Bulgarian producer and DJ, to create the world’s first, global DIY mobile sound system performance.

KiNK played the role of DJ, conductor and producer, by using custom built sounds systems as instruments and partygoers from around the world as musicians, to produce an unorthodox assortment of sounds. As part of the experiment, KiNK created the exclusive track “I Can See Through You” in real time.

Advertising Agency:We Are Pi, Amsterdam, Netherlands
Executive Creative Directors:Rick Chant, Barney Hobson
Creatives:Pierre Gilles, Jake Kedge
Executive Producer:Stephanie Whitehead, Ezra Xenos, David Michaels
Producer:Cathy Tennant, Francine Van Der Lee
Account Director:Alanna Southgate
Chief Strategy Officer:Alex Bennett Grant
Strategist:Chloe Ribas
Business Affairs:Barrie Williams, Ravinia Thwaites-Batteau
Production Company:Halal
Director:Juriaan Booij
Senior Producer:Jemma Ryan
Production Director:Suzi Thrift
Associate Producer:James Symons
Creative Producer:Dan Lord
Technical Director:Ben Pickering
Technical Coordinator:Nick Kowalski
Lighting Designer:Anthony Hall
Sound Designer:Mark Sawyer
Show Producer:Carlos Cabrera
Senior Logistics Manager:Hannah Redknap
Creative Strategy Director:Caspar Mason
Creative Director:Oli Cottam
Business Director:Sam Moqbel
Edit:Will Judge
Associate Editor:Finn White-Thomson
Post House:Smoke & Mirrors
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