Late adoption in Brazil is still a rare gesture, which runs up against various myths and prejudices. Today, 92% of children who are waiting for adoption are over 7 years old. However, of the 37,000 parents who want to adopt, only 9% welcome children of that age or older, according to data from the National Justice Council.
To raise awareness to this cause, Dermodex brand, a specialist in diaper rashes announce this Friday, on the an experiment carried out with three Brazilian families, which allowed late-adoption parents to see themselves, for the first time, with their children in special moments since their birth day.
Chief Creative Officer:Erh Ray
Executive Creative Director:Rodolfo Barreto
Creative Director:Daniel Schiavon
Copywriters:Américo Vizer, Chico Lucas, Fillipe Abreu, Pedro Rosas
Art Directors:José Pedro Bortolini, Michel Morem, Gabriel Marcondes, Sávio Hatherly
Brand:Daniela Keller, Luana Gregório
Business:Daniela Keller, Luana Gregório
Channels:Carlinha Gagliardi, Felippe Sobrinho, Artur Martins
Production:Mariane Goebel, Ana Lucia Marques, Tiago Hasegawa
Graphic Production:Gilmar Mendes, Renata Germani, Juliana Arantes, Carlos Valeriano, Plínio Junior
Production Company:Trator Filmes
Typography:José Pedro Bortolini
Client Approval:Alan Kirszenwurcel, Fernanda Inoguti, Márcio Aguiar