Castle Lager: Game Day

June 13, 2018Filed under Film and Alcoholic Drinks
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As a brand that has been defined by genuine friendship and belonging, Castle has taken a far more purposeful approach to their sponsorship advertising. The new ad features no stadiums or players - the focus is squarely on sport’s innate ability to cut across all cultural, religious, economic and gender divides.

Advertising Agency:Ogilvy, Johannesburg, South Africa
Creative Directors:Mariana O’Kelly, Terry Mckenna
Art Director:Suzanne Jenner
Copywriter:Steph Van Niekerk
Director:Ross Garrett
Production House:Darling Films
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