As a brand that has been defined by genuine friendship and belonging, Castle has taken a far more purposeful approach to their sponsorship advertising. The new ad features no stadiums or players - the focus is squarely on sport’s innate ability to cut across all cultural, religious, economic and gender divides.
Creative Directors:Mariana O’Kelly, Terry Mckenna
Art Director:Suzanne Jenner
Copywriter:Steph Van Niekerk
Production House:Darling Films