It's not only a tree.
May 22nd was adopted as the International day for Biological Diversity. To celebrate this day, TBWA\Spain and Reforesta Association want to raise awareness about one of the main threats of our ecosystem: deforestation.
Deforestation puts hundreds of species in the world at risk of extinction. With this graphic campaign we want to represent how the destruction of the trees directly affects the animals.
An owl, a tiger and a gorilla represent hundreds of species that are at risk of extinction due to deforestation.
Chief Creative Officer:Juan Sanchez, Guillermo Gines
Art Director:Yuste de Lucas
Retoucher:Wild Pony Studio
Graphic Production Manager:Nuria Mazario