Asociación Reforesta: Tiger, Owl, Gorilla

June 08, 2018Filed under Print and Public Interest, NGO

It's not only a tree.

May 22nd was adopted as the International day for Biological Diversity. To celebrate this day, TBWA\Spain and Reforesta Association want to raise awareness about one of the main threats of our ecosystem: deforestation.

Deforestation puts hundreds of species in the world at risk of extinction. With this graphic campaign we want to represent how the destruction of the trees directly affects the animals.

An owl, a tiger and a gorilla represent hundreds of species that are at risk of extinction due to deforestation.

Advertising Agency:TBWA, Madrid, Spain
Chief Creative Officer:Juan Sanchez, Guillermo Gines
Vp:Juan Sanchez
Art Director:Yuste de Lucas
Copywriter:Arantxa Moreno
Retoucher:Wild Pony Studio
Graphic Production Manager:Nuria Mazario
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