With this campaign, Home Depot wants to speak to Quebecers with humility and simplicity. The brand wants to talk about Quebecers and not about itself. Unlike competing brands, the chosen avenue was to emphasize the real habits of renovations with great veracity and proximity; because no matter the nature of the project, renovating is difficult but it makes you proud.
Creative Director:Anne-Claude Chénier
Art Director:Guillaume St Hilaire