Square, the payments company founded by Jack Dorsey, launched a new integrated advertising campaign to celebrate the UK’s small business owners and encourage them to accept card payments. The ‘Square and Fair’ campaign has been created by gyro UK and celebrates the UK as a nation of shopkeepers and independent business owners. Set to the 1942 wartime song “The Thing-Ummy Bob”, performed by Gracie Fields, the ad features a selection of real businesses of all ages and backgrounds who use Square’s technology.
Creatives:Luke Ashton, Matt Allen
Chief Creative Officer:David Harris
Design:Simon Toy, Alex Leech
Strategy:Laura Mercurio, Giselle Okin
Project Management:Sofi Andersson
Account Management:Angela Gotsi
Media:Stefania Arioli, Rob Walker, Victoria Mundell-Rigg