Scotiabank: The Price of Equality

May 20, 2018Filed under Media and Banking, Financial Services

Peru is the country of Latin America with the highest wage gap between men and women: 29.2%.

We intervene the price of products and services from our affiliated stores all around the country, so that when our female clientele bought them, they would be worth 29.2% less. A special percentage discount to all our female clients for the gender wage gap that still exist in Peru.

Advertising Agency:Wunderman Phantasia, Lima, Peru
Chief Creative Director:Jose Aburto
Head Of Art:Augusto Landauro
Creative Director:Diego Sugai
Copywriter:Diana Flores
Art Director:Diego Izquierdo
Senior Designer:Miguel Ucañan
Illustrator:Rolando Aquije
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