Protex: Grenade, Hacker, Avalanche, Hacker

May 15, 2018Filed under Print and Pharmaceutical

Protex kills 99.9% of germs.

 To raise awareness of Protex, we launched a campaign where we put consumers to wonder how would look like if some things were as safe as their hands after using Protex. In the ads, we reduced the danger of dangerous artifacts to 0.1%, as Protex eliminates 99.9% of bacteria and danger.

Advertising Agency:Red Fuse Paris, Paris, France
Creative Chairman:Shen Tan
Executive Creative Director:Manir Fadel
Art Director:Quentin Six
Copywriter:Ricardo Dolla
Head Of Art:Vitor Menezes
Photographer:Geoffroy Gomez
Retoucher:Yann Reigner
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