Pantera Fresca: The 2018 Bittersweet Collection

May 20, 2018Filed under Integrated and Food

This year is not looking like the best for Mexico. Aiming to rescue the optimistic side of Mexicans, the renowned artisanal ice cream franchise, Pantera Fresca, together with Grey Mexico, launch this campaign based on humor, with a strong digital component and social networks communication, which will last all year. Every month or for special dates, the brand will announce a new flavor from “The 2018 Bittersweet Collection” whose name will aim to encourage consumers to take tough moments with grace and its flavour will add sweetness needed to combat bitterness.

Advertising Agency:Grey, Mexico City, Mexico
Responsible for Client:Francisco Macias
Chief Creative Officer:Humberto Polar
Creative Directors:Manuel Vera, Carlos E. Ramiréz
Senior Copywriter:Georgina Portas
Art Director:Ricardo Sanchez, Elvia Zarco
Head Of Accounts:Nicole Woodman
Account Executive:Alejandra Trueba
Production House:Santos Films
Director:Pedro Antonio Torres
Photographer:Juan Pablo Ojeda
Executive Producers:Alexa Torcid, Omar Ganem
Editor:Ivan Guerrero
Assistant Director:Juliana Gómez
Line Producer:Elvia Zarco
Postproduction Company:Wip Post
Post Producer:Arturo Aguayo
Colorist:Jerónimo Guerrero
Online:Alberto Ruiz
Animation:Alberto Ruiz
Audio postproduction:Antonio Vijosa
Quality Control:Alonso Balcazar
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