Mcdonald's McCafe: The Wake-Up Cup

May 24, 2018Filed under Print and Food

The thinking stems from the fact that without a McCafe you’re not fully awake and you cannot function properly without all of your mental faculties. Thus, we have created a visual metaphor of a bungee jump from various locations to show how you can fall from your proper state of awareness without a McCafe. And with one, you can go back to the real you.

Advertising Agency:Rocket Yard, Tallinn, Estonia
Art Director:Oussama Founi
Typographer:Zied Belghith
Illustrator:Charlie Davis
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