IKEA SÖMNIG: The sleepiest print ad ever made

May 08, 2018Filed under Direct Marketing, Design, Print, Retail Services and House, Garden
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After conducting research on sleep behaviour in the UAE*, we found that “About nine in ten people in the UAE are not getting the ideal eight hours of sleep a night”. In order to help those who struggle to get a good night’s sleep, we created SÖMNIG. 

A print ad designed to do exactly what our range of beds and mattresses do – give you a great night’s sleep. Simply remove the ad from the magazine, switch on, and place next to bed. When activated, the ad emits a white noise frequency, which has been proven to aid sleep.** SÖMNIG also features an aromatic lavender port and was printed using lavender infused ink – a scent that’s known to help relax muscles and lower heart rate. 

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