In a region with no cell signal, no roads and no internet, it's hard for women to be reminded every year about the pap test. So we developed the “Flower of Life”. A kind of cattleya that blooms once a year and everytime it does, reminds Amazonian women it's time for the pap test against cervical cancer. An initiative led by Grupo Hermes Pardini with the support of the Pará State Department of Health, a state with 3 more cases of the disease than the average in Brazil.
Chief Creative Officer:Claudio Lima
Executive Creative Director:Félix Del Valle
Creative Director:Ricardo Sciammarella
Art Director:John Bogéa, Rodrigo Panachão
Copywriters:Tarik Frank, Pedro Rosas
Film Director:Ricardo Sampaio
Additional Credits:Corazon Filmes, Cabaret Audio