In Chile, 80% of Gastric Cancer cases are diagnosed too late. Along with Emoji, we created new versions of this Poo, that represents eye-detectable gastric cancer, so that when people were in the bathroom, they could perform a self-exam comparing their “poo” with this Poo, and send a photo through private message to get immediate help from a doctor.
Creative Director:Gonzalo Ferrada
Art Directors:Gonzalo Gallardo, Alonso Venegas, Ignacio Besnier, John Venegas, Sebastián Muñoz
Copywriters:Juan Pablo Jara, Leo Aravena.
Additional Credits:Funky Films, La Makina Prod