Ford: Marionette

May 23, 2018Filed under Print and Automotive
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In order to promote the independent suspension of Ford Ranger, highlighting the control and stability of the driver on any kind of terrain,

we created two posters for dealerships, that show a hand controlling the truck with a marionette together with the concept “You’re always in control”.

Advertising Agency:GTB, São Paulo, Brazil
Executive Creative Director:Vico Benevides
Associate Creative Director:Rodrigo Strozenberg
Art Director:Vinny Couto
Copywriter:Lucas Arantes
Illustrator:Romeu & Julieta
Photographer:Romeu & Julieta
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