Eyeconic: A Better Way to Buy Glasses

May 16, 2018Filed under Film and Retail Services

Eyeconic, the retail division of VSP vision insurance, made its first foray into TV advertising with Rokkan. The team at Rokkan created a campaign that brings imagination to the process of creating the perfect pair of eyeglasses and demonstrates Eyeconic’s unique point of view.

The creative approaches the behind-the-scenes process in a fresh and humorous way; an Italian artisan inspects the frame design, lenses are enhanced via a DJ’s laser show and every pair of glasses is packaged with the care and handwritten note of a loving grandmother.

The campaign serves to bring attention to Eyeconic’s dedication to creating the highest quality product with a hands-on doctor network and money-saving potential that comes with being attached to one of the largest vision insurance providers in the nation.

Advertising Agency:Rokkan, USA
Chief Creative Officer:Brian Carley
Chief Executive Officer:John Noe
Svp:Laura Mulloy Ault
Executive Creative Director:Laura Mulloy Ault
Associate Creative Director:Amanda Caldari
Senior Art Director:Didima Arrieta-Martinez
Senior Copywriter:Dan Ahern
Senior Strategist:Diana Heald
Account Director:Nicole Herman
Executive Producer:Tina Lam, Joe Biggins
, Jeff Shupe, Jennifer Lederman, Molly Burke, Christina Carlo
Production Company:Rattling Stick
DoP:Mikhail Petrenko
Production Designer:Jay Pooley
Partner:Joe Biggins

Head Of Production:Richard McIntosh
Associate Producer:Hayley Wyett
Line Producer:Christopher Scherk
Canadian Production company:Soft Citizen
Post Production:Nomad Editing
Editor:Jim Ulbrich
Lead Flame Artist:Alexander Chizhov
Assistant Editor:George Dodsworth
Senior Producer:Valerie McAndrews, Deb Oh
Colorist:Stephen Picano
Audio:Mr. Bronx Audio
Sound Designer:Eric Hoffman
Mixer:Eric Hoffman
Composer:Zac Colwell
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