El Ciudadano: The True Miss

May 09, 2018Filed under Online and Media, Publications

At the same time that the world was still choosing women for their physical appearance, in Chile, a communication media took care over the alarming 47% who felt pressure for how they looked physically. El Ciudadano Newspaper presents: The True Miss / La Verdadera Miss. The first beauty contest broadcasted on radio and Facebook Live, where no one could see the candidates. Results: In only one hour of show, listeners of The True Miss / La Verdadera Miss surpassed by 25% the viewers of Miss Universe.

Advertising Agency:BBDO, Santiago, Chile
Executive Creative Directors:Marcelo Con, Samer Zeidan
Creative Director:Diego Gomez Dossena
Art Director:Agustín Speroni
Copywriter:Piti Contreras
Photographers:Maxi Masullo, Bang Bang Reps
Motion Designer:Cristian Fahrenkrog
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