Deutscher Caritasverband e.V. Caritas international: Out of Place

May 03, 2018Filed under Print and Public Interest, NGO

Pictures of war and terror seem common place these days, we scan them with no emotion or feeling, this campaign was created to make you take a second look, and see the really upsetting details within the warzones. You think the clown, ice-cream truck or balloon seller are out of place here. We believe it’s the children.

That’s why it is said in the picture’s headline: „The absurd in this picture is not the clown/ truck / balloon seller“, followed by: „No child should grow up in a war zone“

Advertising Agency:Havas, Düsseldorf, Germany
Cco Germany:Eric Schoeffler
CCO Düsseldorf:Darren Richardson
Creative Director:Christoph Damanik, Tobias Rabe
Senior Art Director:Melanie Drechsler
Junior Art Director:Jennifer Rakowski
Art Director Assistance:Klara Rogel
Senior Copywriter:Petra Rauschenbach
Junior Copywriter:Sascha Neumann
Account Director:Sofia Panek
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