Climate Reality Group: The Climate League

May 15, 2018Filed under Print and Public Interest, NGO

Millions of Americans believe in zombies, vampires, and Santa Claus. Yet one out of four Americans still don’t believe in climate change. This absurd contradiction gave birth to the Climate League - a group of fictional characters with the ambitious mission of fighting skepticism around the reality of the climate crisis. Because despite how many people do believe in mythical creatures, one thing is certain: climate change is real, and it is compromising everyone’s future.

Advertising Agency:RedFuse Y&R, New York, USA
Executive Creative Director:Gloria de la Guardia, Shen Guan Tan
Creative Director:Gerard Garolera
Art Director:Rodrigo Guaxupé
Copywriter:David Dominguez, Mike Hopkins
Photographer:Alexandre Salgado
3d:Artluz Studio
Retoucher:Artluz Studio
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