CAMP2018 Marketing Congress: The Followers


In Perú, every year it takes place CAMP the most important congress for marketers and CEO`s of leading and important companies. This year we wanted to create a campaign based on the insight that a Leader has always many followers. Most of them are informal brands that copy them not only in their logos and visual identitity (colors, forms, shape and visual system) but and even offering a similar Brand experience. The concept was "Leaders get many Followers" because we want marketers to know that in this congress you will find out how to create leaders and innovative brands and not follower brands.

Advertising Agency:Carne, Lima, Peru
Chief Executive Officer:Maruchi Rodriguez
Chief Creative Officer:Jose Luis Rivera Y Pierola
Head Of Art:Piero Oliveri
Art Director:Ismael Crespo, Guillermo Ramos, Gary Saavedra
Copywriter:Tony Ramos
Executive Account:Yessica Ordoñez
Additional Credits:William Huamán, Oswaldo Guerrero
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