Belgian Cancer Foundation: Message from Jolanda

May 30, 2018Filed under Radio and Public Interest, NGO
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To make a radio campaign, you need to cast a voice. But what if that voice becomes the idea? The Belgian Foundation Against Cancer has launched a radio campaign against the use of sunbeds that was recorded by the very voice inside those sunbeds.

Advertising Agency:Happiness, Brussels, Belgium
Creative Directors:Geoffrey Hantson, Philippe Fass
Copywriter:Barbara Dzikanowice
Additional Credits:Sonicville
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