Volkswagen: One Accident Is Enough

April 21, 2018Filed under Print and Automotive

The Automatic Post-Collision Braking System is a safety feature that automatically initiates braking after the vehicle suffers a collision, and prevents or minimises subsequent collisions. To communicate this feature, we portrayed three chains of unfortunate accidents with a humorous twist. The message is simple: you might not be able to avoid the first accident, but now you can avoid things from going from bad to (a lot) worse.

One Accident Is Enough. Stop the chain with the Automatic Post-Collision Braking System.

Advertising Agency:DDB, Berlin, Germany
Chief Creative Officer:Dennis May
Executive Creative Director:Gabriel Mattar
Creative Director:Ricardo Wolff
Senior Art Director:José Gomes
Senior Copywriter:Pedro Lourenco
Illustrator:Sebastian Pattis
Retoucher:Zé Anderson
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