Tesco: The Unforgettable Bag

April 07, 2018Filed under Film and Retail Services
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In a new campaign designed by Grey Group Malaysia, Tesco Malaysia has launched ‘The Unforgettable Bag’ - a revolutionary new bag design that is the centerpiece of a campaign to help reduce single-use plastic bags, by encouraging customers to bring back their bags for every time they shop.

Advertising Agency:Grey, Malaysia
Executive Creative Director:Graham Drew
Creative Director:Heng Thang Wei, Ronojoy Ghosh
Art Director:Austin Lee
Designer:Ralve Khor
Copywriter:Shamini Kandiah
General Manager:Jo Yau
Account Director:Kenzhen Leong
Production Team:Rawr Studios
Sound Design:Two Am Music Studios
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