Sommiercenter: Bed

April 13, 2018Filed under Print

Stop to sleep, then drive.

Driving while being tired is very dangerous. Sommiercenter wanted to raise awareness about this issue by urging drivers to find a place they can rest so they can drive once again in optimal conditions. The ads metaphorize the feeling of sleep driving, a very dangerous thing to do because it takes our focus from the most important thing in front of us: the road.

Advertising Agency:Mercado McCann, Buenos Aires, Argentina
Chief Creative Officer:Martin Mercado
Executive Creative Director:Diego Tuya, Dario Rial
Creative Director:Nicolás Ochoa, Nicolas Massimino
Art Director:Pablo Cominetti
Copywriter:Juan Ignacio Goldsztein
Account Director:Agustin Coste
Producer:Agustín Borgognoni
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