SMARTY is a new brand on the market - a SIM-only mobile network built to be simple and honest.
The ‘SMARTY/not SMARTY’ territory is about playfully illustrating that there are SMARTY and not so SMARTY choices in life.
Using charming 3D animated storytelling produced by Art & Graft, played out in everyday scenarios, we highlight the brand’s killer USP (money back for unused data) in a witty and memorable way.
Creative Directors:Hollie Walker, Kit Dayaram
Creatives:Joris Philippart, Arnab Chanda, Tomas Coleman
Executive Creative Directors:Iain Tait, Tony Davidson
Group Account Director:Paulo Salomao
Account Director:Sophie Lake
Planning Director:Andy Wright
Tv Producer:Jo Charlesworth
Production Company:Art & Graft
Director:Art & Graft
Producer:Tom Bromwich, Mary-Ann de Cruz
Sound Company:750 Mph
Sound Designer:Sam Robson