PayPal: PayPal is New Money

April 09, 2018Filed under Print and Banking, Financial Services
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"PayPal is new money” is a series of printed ads showing a representation of what physical money could look like in the culture of a digital age. Each ad depicts a scene of a contemporary consumer behaviour illustrated in a money bill. These scenes represent the brand by showcasing typical PayPal transaction purposes.

Advertising Agency:Havas, Düsseldorf, Germany
Chief Creative Officer:Eric Schoeffler, Darren Richardson
Germany:Eric Schoeffler
Düsseldorf:Darren Richardson
Executive Creative Director:Nicolas Becker, Andras Balog
Creative Director:Juan Leguizamon
Art Director:Juan Leguizamon
Illustration:Juan Leguizamon
Copywriter:Ramón Scheffer
Account Director:Sofia Panek
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