Magnum: Pleasure Icon

April 23, 2018Filed under Outdoor, Print and Confectionery, Snacks
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Magnum is all about premium pleasure and art is a real passion point for Magnum lovers. This year the brand worked with the illustrator Thomas Danthony to create a series of outdoor works of art. The illustrations show different moments of pleasure where the iconic shape of the ice cream is beautifully and masterfully integrated.

True to Pleasure

Advertising Agency:LOLA MullenLowe, Madrid, Spain
Chief Creative Officer:Chacho Puebla
Executive Creative Director:Pancho Cassis
Creative Director:Tomás Ostiglia
Head Of Art:Fabio Brigido
Copywriters:André Toledo, Tomás Ostiglia
Art Director:Diego Limberti
Illustrator:Thomas Danthony
Head Of Pr:Sarah Okrent
Global Business Director:Tom Elliston
Account Director:Tom Elliston
Account Executive:Oscar Fernandez-Baca
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