Easter Seals: Giving Gene

April 21, 2018Filed under Media and Public Interest, NGO

Giving Gene is a bold fundraising and awareness campaign that explores why people give. The national campaign offers Canadians the opportunity to test their DNA by purchasing a Giving Gene Kit from GivingGene.ca and find out if they’ve inherited the “Giving Gene,” a genetic polymorphism that is associated with giving. Unlike other fundraising campaigns, the Giving Gene appeals to humans’ innate curiosity and offers supporters the gift of self-discovery. Giving Gene Kit proceeds go directly to Easter Seals Canada, helping the organization continue providing life-enhancing services to Canadians living with disabilities.

Advertising Agency:JWT, Toronto, Canada
Chief Creative Officers:David Federico, Josh Budd
Vp:Ari Elkouby
Creative Director:Ari Elkouby
Designer:Pawel Rokicki
Copywriter:Shane Rodak
Art Director:Alec Carluen
Head Of Production:Shenny Jaffer
Broadcast Producer:Julian Weiman
Head Of Print Production:Nicola Martin
Print Producer:Kim Fijan
Head Of Digital Production:Kawal Singh
Project Manager:Colton Horner
Ux Designer:Alan Pang
Account team:Sasha Bricel, Marli Bennett, Lindsay Rudman, Ariela Gutfrajnd
Client Team:David Starrett
Director:Nicolina Lanni
Production Company:Frank Films
Editing House:Sauce
Music House:Pirate
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