Citroën is a legendary car manufacturer in France and the creator of classic car models such as the Traction, the 2cv or the Type H. Hugely popular for the past 100 years, most people have a romantic and nostalgic relationship with the brand. To give life to the signature “Inspired by you”, and to pay homage to the history, beauty and pop cultural impact of the Citroën cars, Traction (BETC) and Citroën invite to a roadtrip through time.
Strategic Planning:Philippe Martin Davis
Executive Creative Director:Stéphane Xiberras
Creative Director:Nicolas Lautier
Art Director:Matthieu Vivinis
Tv Producer:Caroline Petruccelli
Artist:Roger Hodgson, Co-Founder of SUPERTRAMP