Banglalink: Banglalink 4G #FeelsLikeNew

April 03, 2018Filed under Film and Electronics, Technology

After promoting a quantum leap in speed with 3G, promoting 4G was not an easy challenge. We needed to add value to the generic proposition of speed. We found that proposition in content viewing – better video quality, smoother video calls, better game graphics and so on. The same movie that you were watching on 3G would become a much better experience on 4G. While our competition built on the speed proposition and the generic internet benefits like play a game, upload to Facebook kind of things, stuff that were already proposed with 3G, we decided to propose a world where every view is fresh view. The strapline – “Everything I see feels new” – along with stunning visuals and never-seen-before scenes carried the campaign. You may be watching the same thing as before, but with speed and robust connections, it will feel like a completely new experience. It was unexpected, clutter breaking, more relevant than the competition.

Advertising Agency:Asiatic JWT, Dhaka, Bangladesh
Managing Director:Neville Ferdous Hasan
Client Services Director:Abhishek Rahman
Account Director:S.Ehsanul Khaleque Bappee
Group Account Manager:Pavel Rahman
Campaign Supervisor:Zannat Bushra Antora
Account Supervisor:Lamia Alamgir
Account Senior Executive:Saurov Adhiraz
Vice President:Aditya Kabir
Strategic Planning:Aditya Kabir, Naimul Hoque
Supervisor:Naimul Hoque
Group Creative Director:Anam Biswas
Creative Directors:Quratul Ayin Shohel, Fahim Reza Pial
Creative Manager:Zubair Hossain Oni
Creative Art Team:Biplob Kor Birat, Azizul Haque Biplob, Humyun Kabir, Dipok Das, Zonayed Azim Chowdhury, Minhaz Chowdhury
Copywriters:Rahul Rahman, Anup Aich
Director:Adnan Al Rajeev
Photographer:Riyad Ashraf
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