ASICS: I MOVE ME

April 17, 2018Filed under Film and Fashion, Clothing, Footwear
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As part of the new I MOVE ME campaign by Asics, the second film in the series was released, sharing the story of Welsh runner and shepherd Dewi Griffiths. On entering his first ever marathon in 2017, Dewi shocked himself and the running community by becoming the fastest UK marathon runner since 2014 - 'I don't run to follow, but to lead’. Filming was done in the Welsh countryside, over the course of several days bringing snow, rain and a bit of sun.

Advertising Agency:Superlarge, Netherlands
Creative Director:Alvin Chan
Director:Maceo Frost, Revolver Amsterdam
Photographer:Mounir Raji
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