Alzheimer Forschung Initiative e.V.: Remember Me


As Alzheimer’s progresses, facial recognition and memories fade, diminishing relationships and leaving many Alzheimer’s patients isolated and lonely. To bring this feeling closer to the general public we created a series of unrecognizable family portraits. Through the eyes of an Alzheimer’s patient, cherished relationships become an unsolvable puzzle made up of shuffled memories that fade away piece by piece.

Advertising Agency:BBDO, Düsseldorf, Germany
Chief Creative Officers:Wolfgang Schneider
Creative Managing Director:Kristoffer Heilemann
Executive Creative Director:Daniel Haschtmann, Tobias Feige
Creative Director:Sebastian Steller, Jacobo Concejo
Art Director:Martino Monti, Dejan Handjiski
Jigsaw Idea:Alma Haser
Copywriter:Sebastian Steller
Postproduction Company:Stefan Kranefeld Imaging
Photographer:Stefan Kranefeld
Art Buying:Birgit Paulat
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