To promote their family plan and stand out from its competitors, one of Sweden’s largest mobile operator Telenor now make it possible to add the dog to their family plan, Telenor Family. Now you can call it, get notifications to your smartphone when it’s from a certain distance from your home, and see its movements from the last 24 hours.
The integrated campaign was developed by Swedish agency Acne in an effort to stand out in a saturated market. At the heart of the campaign is a “dog tracker” (GPS Tracker Minifinder) that uses a sim-card to help you keep track of your dog through your smartphone.
Executive Creative Director:Erik Bergqvist
Art Directors:Anton Bolin, Natalie Kocsis
Final Art:Henrik Åkerberg
Operative Project Manager:Malin Marklund
Project Managers:Natalie N'doye, Lisa Kopp
Social Media Manager:Rebecca Hoffmann