Today many men use their bodies as a canvas. It’s a way to express yourself and show who you are. This can’t be disturbed by all-over body hair or rashes after shaving. Thanks to NIVEA Men the new art of body shaving is fun, hassle-free and without skin irritation.
The campaign is based on the fact that 74% of Swedish men regularly or occasionally remove body hair. 42% of Swedish men (age 18-55) have a tattoo.
That makes Swedes the most tattooed people in the world.
Creative Director:Magnus Faltman
Art Director:Ellen Ström
Designers:Andreas Ekedahl, Alexander Hedström, Ellinor Sahlström
Director Motion Graphics:Andreas Szegö
Nordic Account Director:Johanna Byström
Account Manager:Alexandra Jaccopucci
Production Company:Brikk, Bsmart, Twofatboys
Nordic Lead:Susanna Idman
Client Director:Leif Janderhof
Client Manger:Elle Östlund
Digital Manager:Philippa Tuvesson
AVM Managers:Sara Rothman, Julia Gabrielsson
Ooh Director:Anna-Karin Ström
Pr:Prat PR, Porter Novelli
Account Director:Sara Emanuelsson