McDonald's: I'm lovin' billboard

March 15, 2018Filed under Outdoor and Food

On Valentine's day, McDonald's slogan became a love letter. I'm lovin' it, was changed to I'm lovin' ____ . People were invited to comment their partner's name on the brand's social pages to have it appear on billboards and social media publications across Canada.

Advertising Agency:Cossette, Canada
Group Creative Director:Simon Clancy
Creative Director:Patrick Michaud
Copywriter:Ben Duquette
Art Director:Pascal Lefebvre
Group Account Director:Geoff Wilton
Account Director:Nicole Bakker
Account Supervisor:Leigh Du Temple
Account Executive:Samuel Potvin
Content Strategist:Youri Hollier
Community Managers:Elsa Moufarege, Sarah Morissette
Producer:Lindsay Goeldner
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