Getty Images: Watermarks for Water

March 27, 2018Filed under Film and Professional Services

Watermarks for Water, which launched on the same day as World Water Day (3/22), aims to help raise awareness and funds for the global water crisis by transforming the iconic Getty Images watermark. The Watermarks for Water collection is comprised of more than 300 images, shot by some of the world’s best photographers, that highlight the plight of (the lack of) clean drinking water. Getty also launched a special microsite (, and each time an image from that collection is licensed, the iconic Getty watermark is removed and 10% of proceeds go directly to charity: water, an organization that brings clean and safe drinking water to people in developing countries. Building on the company’s mission that it can move the world through photography, Getty Images’ site now features a beautifully moving and inspirational video, created by FCB Chicago, that educates consumers on the power of an image and the water issues we face today.

Advertising Agency:Fcb Chicago, USA
Chief Creative Officer:Liz Taylor
Worldwide Creative Partner:Fred Levron
Executive Creative Directors:Jon Flannery, John Claxton
Svp:Max Geraldo, Julie Regimand, Kate Knox
Executive Creative Director:Max Geraldo
Creative Directors:Bruno Mazzotti, Dean Paradise
Senior Copywriter:Kate Cullen
Senior Art Director:Franki Geib
Executive Creative Producer:John Bleeden
Senior Producer:Carolina Sierralta
Vp:Kathryn Horsley
Management Director:Kathryn Horsley
Print Production:Julie Regimand
Project Manager:Matt Hartwig
Executive Vice President:Kim DeNapoli
Account Director:Katherine Fliess
Editorial:Cutters, NY, Cutters, Chicago)
Editor:Nadav Kurtz, Matt Walsh
Assistant Editor:Peter Zachwieja, Jackie Cohen
Ep:Elizabeth Krajewski, Neal Cohen
Producer:Stephanie Rose, Heather Richardson
Color:Flavor, Chicago), Brian Higgins
Finishing:Flavor, Chicago)
Finishing Artist:Chris Elliott
Senior Designer:Colby Capes
Audio:Lord + Thomas
Audio Manager:Jason Ryan
Audio Engineer:Alec Chojnacki
Associate Audio Engineer:Batsirayi Zesaguli
Audio Producer:Alex Bartczak
President:Virginia Devlin
Integrated Media:Kate Knox
Associate:Mackenzie Woods
Media Relations:Mackenzie Woods
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