This campaign aims to encourage French people to modify their everyday behavior. It particularly target French women, who are more and more affected by heart attacks.
Lucky Day demonstrates with optimism that even the worst day can be good for your heart. In fact, walking 30min per day reduces the risk of heart attack by 20%.
Chief Creative Officer:Xavier Beauregard
Creative Director:Jerome Gonfond
Artistic Director:Jordan Molina
Copywriters:Ludovic Miege, Fredérick Lutgé
Tv Producer:Ingrid Vasseur
Production:Standard, Jules Dieng
Postproduction sound:Anthony Leblond