Volkswagen: VW App-Connect

February 27, 2018Filed under Print and Automotive
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App-Connect. Keep your focus on the road.

Today’s smartphones mean we’re constantly glued to our screens, even when we should not be. Volkswagen has developed App-Connect so drivers can select smartphone apps right from their dash and keep their focus on the road. To promote this, we came up with a print campaign that reminds people about the importance of safe driving.

Advertising Agency:Memac Ogilvy, Dubai, United Arab Emirates
Chief Creative Officer:Paul Shearer
Regional Creative Director:Juliana Paracencio
Art Director:Mirko Arico-Torreno
Copywriter:Mirko Arico-Torreno
Client Service Director:Atul Shenoy
Account Executive:Maha Najem
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