Target: The Middle”

February 06, 2018Filed under Media and Retail Services
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Timber’s team of visual effects artists contributed their talents to “The Middle,” which premiered at the 2018 Grammy Awards. Under a very tight timeline, Timber collaborated closely with Mother in New York for the three-minute, live performance video. The piece captures music artists Maren Morris, Zedd and Grey in their on-stage element alongside dancers dressed in Target’s red-and-white, with a striking LED backdrop and floor flashing throughout.

Advertising Agency:Mother New York, USA
Production Company:RadicalMedia
Director:Dave Meyers
Executive Producer:Jim Bouvet, Sabrina Elizondo
, Lauren Bleiweiss, Susie Boyajan
Producer:Steve Fredriksz
DoP:Scott Cunningham
Production Designer:Phil Messina
Vfx:Timber
Post Production Company:Timber, Co3
Creative Directors:Jonah Hall, Kevin Lau
Partners:Jonah Hall, Kevin Lau
Producers:Jillian Lynes, James Reid, Meagen Carroll, Greer Bratschie
Flame Artists:Todd Mesher, Scott Johnson, Tim Bird, Chris DeCristo, Andymac, Federico Saccone
Additional Artists:Jon Lorenz, Brandon Lester, Jeff Willette
Cg:Jon Lorenz, Brack Hightchew
Flame Assistants:Brandon Harden, Brack Hightchew, Erik Rojas
Production Coordinator:Michelle Castillo
Editorial Company:Cartel
Editor:Nick Gilberg
Audio Post Company:Lime
Mixer:Jeff Malen
Senior Colorist:Stefan Sonnenfeld
Choreographer:Hi-Hat
Wardrobe:Jessica, Kelly, JAK
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