SHE: How Well Do You Know Her?

February 21, 2018Filed under Film and Public Interest, NGO

Memac Oglivy and SHE (Saudi Heroines Empowering a nation) collaborate with director Omar Hilal for an evocative film that challenges perceptions of Saudi, Arab, and Muslim women. Launched by SHE, an initiative highlighting Saudi heroines, ‘How Well Do You Know Her?’ seeks to challenge negative stereotypes by focusing on women’s achievements, before subverting expectations with a surprising twist.

Advertising Agency:Memac Ogilvy, Dubai, United Arab Emirates
Chief Creative Officer:Paul Shearer
Creative Director:Mohamed Kamal
Copywriter:Mohamed Kamal
Account Lead:Hattan Ghalayini
Business Lead:Hattan Ghalayini
Production Company:Dejavu, Dubai
Executive Producer:Manasvi Gosalia
Director:Omar Hilal
DoP:Crispin Kennedy
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