PetSafe: Catspiracy 2

February 06, 2018Filed under Film and Pets
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Brand invention agency Humanaut has partnered with PetSafe ® for a follow-up to 2016’s Catspiracy campaign to promote the ScoopFree Self-Cleaning Litter Box. The hands-free device is so effective at keeping litter boxes fresh and clean that the cats of the world are convinced it is proof of a global conspiracy wherein humans harvest cat poo for profit. The campaign launched online (YouTube, Facebook).

Catspiracy 2.0 picks up where the original campaign left off. With nearly 3 million views on YouTube, the video’s tagline summarizes the product from the kitties’ point of view: “ScoopFree: A high-tech robot machine that harvests your cat’s poop so you can sell it on the black turd market and make billions or even millions.”

Advertising Agency:Humanaut, Chattanooga, USA
Chief Creative Director:David Littlejohn
Chief Strategist:Andrew Clark
Senior Integrated Producer:Tommy Wilson
Director Of Content:Dan Jacobs
Account Supervisor:Michelle Sturgis
Creative Directors:Andy Pearson, Liza Behles
Copywriters:Andy Pearson, Liza Behles, David Littlejohn, Alana Questell
Designer:Carrie Warren
Design Director:Stephanie Gelabert
Production Company:Humanaut Productions
Director:Dan Jacobs
Producer:Tommy Wilson
Associate Producer:Caroline Jewell
DoP:Sean Webley
Post Production:Fancy Rhino
Post Producer:Katie Nelson
Lead Editor:Kyler Potter
Assistant Editors:Tyler Beasley, Matt Hadley
Colorist:Matt Hadley
Media:Redwood
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