Mental Health Foundation: Hockey Kid, Business Woman, BBQ

February 06, 2018Filed under Print and Public Interest, NGO

PTSD isn't just born on a battlefield, it can come from any trauma that an individual may experience in life. This campaign highlights that idea by using everyday people made to look like green army men in a hope to get people talking about the issue and raise awareness around mental health and those living with PTSD.

PTSD isn't always born on a battlefield.

Advertising Agency:Arrivals + Departures, Nova Scotia, Canada
Creative Director:Shawn King
Art Director:Jeff Simpson
Copywriter:David Sullivan
Account Director:Jennifer Sutherland
Photographer:James Ingram, Jive Photographic
Post Production:Featherwax
Hair:Nadine Beed, Travis Roma
Makeup:Nadine Beed, Travis Roma
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