When you're feeling sleepy, you just can't think straight. You can't concentrate, you're not aware of everything that surrounds you and it makes everything just more difficult, sometimes dangerous. That's why McDonald’s and DDB joined forces to raise awareness of how a single coffee transforms everything you do, from driving, to listening to music or even watching a movie. The campaign was located near cinemas, dangerous roads and music schools, resembling how life changes after a cup of coffee.
Creative Directors:Diego Tovar, Oscar Martínez
Art Directors:Oscar Martínez, Bruno Regalo
Illustrator:Gabriel Menor Menezes
Chief Creative Officer:Leo Macias