To celebrate 50 years in Canada, Mazda wanted to engage fellow car enthusiasts in a way that not only commemorates their rich history in the country, but also captures the brand’s outlook of being more like a clubhouse of driving enthusiasts rather than an automotive company.
Introducing the Tap-to-Pay Billboard, a digital billboard paired with an unattended tap-to-pay terminal that is selling four limited edition prints inspired by Mazda’s philosophies and iconic vehicles. The Digital Storefront is running in the busy retail concourse level of the Royal Bank Plaza on Bay Street in Toronto. Over the billboard’s four-week run, a different print created by British automotive artist Guy Allen will be available for purchase.
Chief Creative Officers:David Federico, Josh Budd
Creative Director:Ari Elkouby
Art Director:Ari Elkouby
Additional Credits:Katherine Ledgett, Mareike Kanning