Lifeline Bookfest: The Hunt For Books

February 15, 2018Filed under Radio and Public Interest, NGO

Bookfest is the world's biggest second-hand book sale. It raises funds for Lifeline, a crisis counseling hotline. Lifeline Bookfest is quite well known as an event in Australia, with tens of thousands of books on offer. So our job was to remind people about the thrill of the hunt. And do it in a way that awakens the theatre-of-the-mind that comes from reading books - and listening to the radio.

Advertising Agency:Clemenger Bbdo, Brisbane, Australia
Creative Director:Cristian Staal, Marianne O’Brien
Art Director:Cristian Staal
Copywriter:Marianne O’Brien
Senior Sound Designer:Ross Batten
Head Of Tv:Robyn Dodd
Content:Robyn Dodd
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